What are three key considerations when evaluating keywords for search engine optimisation?

What are three key considerations when evaluating keywords for search engine optimisation?

There are three key considerations when evaluating keywords for SEO.

The first consideration is the competitiveness of your keywords. It’s important to know how many other companies are targeting the same words and phrases as your organization. The lower the number, the better. You can get information about competition from free tools like Google Adwords Keyword Tool or paid tools that provide more detailed information such as Market Samurai .

The second consideration is relevancy. Before selecting a keyword it’s important to check what terms people are actually using in search engines to find websites similar to yours. Google Analytics is a good resource for digging up this type of information without signing up for anything. You can also use free or premium tools like Googleights or word clouds to visualize what people are searching.

The third factor to consider is how well your keywords fit into the overall marketing plan. Can the terms be integrated throughout a number of different campaigns, such as a search engine optimization campaign, a paid advertising campaign and a social media strategy? Keyword phrases should be considered part of an overall marketing strategy, not simply copy that’s tacked onto other web pages without much thought.

Also Read: wow search engine

FAQ: What are three key considerations when evaluating keywords for search engine optimisation?

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *