NetbaseQuid is a System for Social Media Analytics. NetbaseQuid uses the technology of Natural Language Processing and Machine Learning to analyze public social media data and extracts meaning in the form of indexed, structured data.
Netbase Quid monitors over 100 million English tweets daily, extracting information from what people post on social media sites like Twitter, Facebook, and LinkedIn to extract insights into trends in brands or organizations. They provide clients with searchable datasets that can be used for trend analysis and to assess public sentiment towards a brand or organization.
NetbaseQuid Social Media Audit
NetbaseQuid provides clients with a Social Media Audit based on a single query to their website. Their system can extract information from tweets and offer it in the form of JSON. NetbaseQuid wants to demonstrate the power of social media analytics by showing how a company or human rights group can use this tool to monitor public sentiment toward them on social media. It can be used for future content planning and use as knowledge, not for copying and pasting verbatim.
1. Social Media Monitoring
The different types of social media analyses that NetbaseQuid provides include sentiment analysis, PageRank and link analysis, keyword analysis, and influencer identification. Their tools monitor over 100 million English tweets daily to extract information from people’s posts on social media sites like Twitter, Facebook, and LinkedIn to extract insights into trends in brands or organizations they represent.
2. Brand Management
To help their clients understand the social media landscape, NetbaseQuid provides detailed reporting that is used to create actionable insights. These reports include metrics like Twitter followers, Facebook likes, website traffic, and general engagement.
3. Public Relations
NetbaseQuid has developed an analytics system to support PR initiatives on multiple levels. Coordinated campaigns incorporating search engine optimization (SEO) and social media monitoring can be organized to help put your brand and organization on the map as one that listens and responds to people’s needs. The social media audit that NetbaseQuid provides can also be used as a starting point by PR companies to create relevant content for social media while also being based on industry-specific best practices.
Possible Ways they Could Help Reach Business Goals
1. Media Monitoring
NetbaseQuid says that they’re able to provide insight into the world of social media data and can be used for monitoring potential damage that unhappy customers can cause. They can use their tools to monitor news about their company, product, or brand and alert their organization of any negative coverage before it becomes a public relations crisis.
2. Search Engine Optimization (SEO)
NetbaseQuid is mainly used as an additional source of data by SEO companies by adding them as a comprehensive data source to the Search Engine Optimization process. While NetbaseQuid provides information about a company’s SEO performance in their Social Media Audit, they can also offer several other insights into the performance of their website.
3. Content Strategy
PR companies can use NetbaseQuid’s data to create media-ready content and the most effective campaigns for their organization. They can offer a new source of insights for PR companies in the form of their Social Media Audit, which provides statistical patterns that could be used as information, not verbatim.
NetbaseQuid uses the technology of Natural Language Processing and Machine Learning to analyze public social media data and extracts meaning in the form of indexed, structured data. Based on their Social Media Audit, can be used for trend analysis and assessing public sentiment toward a brand or organization.
NetbaseQuid offers different services to their clients/users; they can monitor over 100 million English tweets daily and extract information from what people post on social media sites like Twitter, Facebook, and LinkedIn to extract insights into trends on brands or organizations they represent.