You should match each auto bidding strategy to the right goals for your campaign. These goals should be related to your overall objective of increasing your click-through rate, ROAS revenue, and impression share visibility. Matching each auto bidding strategy to the right campaign goal will help you achieve the results that you desire.
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Here are some tips for matching each auto bidding strategy to the right campaign goals.
Also Read: How can google ads help you advance your business goals
Maximize Conversions
The Maximum Conversions bid strategy automatically sets your bids to maximize your conversions. This strategy optimizes for higher CPA while also increasing your average cost per conversion. This is the best option if you have a large budget and are not concerned about cost per click. In this case, you should set your daily budget for the campaign and the bid strategy will be automatically adjusted every day to maximize your conversions.
Enhanced CPC bid type is ideal for increasing conversion rates. This auto bidding strategy automatically increases your bid more often than lowering it. This type of bidding strategy will also increase your CTR, CPA, and CVR. This type of auto bidding strategy is fully automated and does not factor in individual keyword bids. This type of auto bidding is not suited for campaigns that are aiming for maximum profits.
Enhanced CPC
Using Google Ads’ automatic bidding feature is a great way to maximize your ad spend, but you must match each auto-bidding strategy to the right campaign goal. Auto bidding automatically adjusts bids to get you the most clicks for your budget and ensure that the traffic you are receiving has a high probability of completing your campaign goals. Auto bidding ensures that you’re not spending more than you need to, and that your ads reach as many potential customers as possible.
To maximize your return on ad spend, match each auto-bidding strategy to your campaign goals. Your goals may include targeting Impression Share Visibility, CPA Conversions, or click traffic. These objectives will dictate the bid levels you use for each campaign goal. Once you’ve set the bids, you’re ready to set up the campaign to maximize the ROI. Make sure to match your auto-bidding strategy to the right campaign goal.
Target CPA
Target CPA bidding is a standard auto-bidding strategy that can be used with one or many campaigns. Target CPA bidding is highly effective in finding the optimal bid for your ad at the time of auction based on contextual signals. You should monitor your account daily to see which campaigns are yielding the best results. Generally, you should adjust your Target CPA goal every few days based on the performance of your campaign.
To adjust your bids based on conversions, select a CPA targeting option such as ‘Bid per conversion’, ‘PPC max’ or ‘Max CPC per click’. When targeting ads with CPA, it is also a good idea to use the ‘Device Bidding’ option to target different devices and platforms. This way, you can make sure that you reach your targeted CPA with each auto bidding strategy.